Especialista de Generación de Contenido
Banco GyT Continental · Guatemala
Description du poste
About the role
The Content Generation Specialist will create and coordinate content for the bank's social media channels, strengthening institutional positioning and brand reputation. The role also supports the digital presence of senior executives on LinkedIn, ensuring all output aligns with the overall communication strategy.
Key responsibilities
- Create static and audiovisual content tailored to each social platform.
- Ensure correct brand usage across all internal and external publications.
- Coordinate and produce graphic and video assets for digital campaigns.
- Supervise content distribution to maintain consistency with brand strategy.
- Design strategic content for leaders such as the CEO and VPs.
- Be available for weekend or night‑time coverage when required.
Required profile
- Minimum 3 years of experience as a Community Manager, communication assistant, social media specialist or a related role.
- Proven ability to apply and manage an institutional brand image.
- Hands‑on experience with content editing tools.
- Experience covering events and producing related material.
- Intermediate knowledge of video production.
Required skills
- Content editing tools
- Video production
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Banco GyT Continental
Guatemala