Especialista en Generación de Leads y Marketing Digital

About the role

We are looking for a Lead Generation and Digital Marketing Specialist to join our team. The role focuses on designing and executing digital strategies to identify prospects, generate commercial opportunities, and drive business growth. The ideal candidate is proactive, creative, results‑oriented and passionate about technology and innovative ways to create sales pipelines.

Key responsibilities

• Design and implement lead‑generation and commercial opportunity strategies.
• Identify potential companies and prospects through multiple digital channels.
• Conduct B2B prospecting and build databases of potential clients.
• Use digital tools to track, organize and follow up on prospects.
• Maintain and update leads, accounts and opportunities in the CRM (Pipedrive).
• Leverage prospecting tools such as Surfe, LinkedIn Sales Navigator, Apollo, Lusha, etc.
• Support digital marketing initiatives aimed at demand generation.
• Manage and optimize Google Ads and Meta Ads campaigns.
• Implement SEO strategies to improve online visibility.
• Administer and optimize websites and landing pages to increase traffic and conversion.
• Create and coordinate digital content to attract and convert prospects.
• Analyze performance data and propose improvements.
• Identify new tools, trends and digital opportunities to boost commercial growth.
• Collaborate with sales teams to turn marketing efforts into real business opportunities.

Required profile

• Bachelor’s degree in Digital Marketing, Marketing, Communication, Advertising, Business Administration or related field.
• Proven experience in digital marketing and B2B lead generation.
• Hands‑on experience with Pipedrive and prospecting tools.
• Strong knowledge of Google Ads, Meta Ads and SEO.
• Advanced English for direct interaction with US clients and prospects.

Required skills

• Pipedrive
• Surfe (or similar prospecting tools)
• LinkedIn Sales Navigator
• Apollo
• Lusha
• Google Ads
• Meta Ads
• SEO