Especialista en mercadeo digital

About the role

The Digital Marketing Specialist will design, implement, and optimize data‑driven digital strategies that strengthen the church’s online presence, expand content reach, and deliver measurable results. This role combines strategic planning with hands‑on campaign management across multiple platforms.

Key responsibilities

• Develop comprehensive communication strategies and digital campaigns.
• Manage paid media campaigns on Meta, Google, YouTube, TikTok, LinkedIn, and other platforms.
• Handle audience segmentation, targeting, and remarketing initiatives.
• Conduct A/B testing to improve ads and landing pages.
• Prepare executive reports with strategic recommendations.
• Stay current on digital marketing trends, algorithm updates, and emerging tools.

Required profile

• Bachelor’s degree in Digital Marketing, Advertising, Communication, Business Administration, Computer Science, or a related field.
• 3–5 years of experience in digital strategy, marketing, or advertising.
• Proven track record managing high‑impact campaigns and analyzing results for decision‑making.

Required skills

• Meta Ads (Facebook/Instagram)
• Google Ads
• YouTube Ads
• TikTok Ads
• LinkedIn Ads
• Audience segmentation and remarketing
• A/B testing
• SEO
• AI chat positioning strategies
• Analytics tools (e.g., Google Analytics)