Media Buyer
TPP eMarketing · Guatemala
Description du poste
About the role
We are looking for an analytical, proactive, and results‑oriented Media Buyer to join our team and manage digital advertising campaigns for our clients.
Key responsibilities
- Design media strategies aligned with each client’s objectives and target audiences.
- Create, manage, and optimize multichannel paid campaigns on Meta, Google, TikTok, LinkedIn and programmatic platforms.
- Administer budgets, bids, audience segmentation and investment distribution.
- Monitor performance indicators such as CPC, CPM, CPA, CTR and ROAS.
- Conduct A/B tests and identify improvement opportunities.
- Prepare reports, present results and provide data‑driven recommendations.
- Coordinate with creative, content and client‑service teams.
- Stay up‑to‑date with platform trends and updates.
Required profile
- Bachelor’s degree in Marketing or a related field.
- Specialization or solid knowledge in digital marketing.
- At least 3 years of experience managing paid campaigns.
- Strong analytical and synthesis abilities, initiative, and client‑facing skills.
- Availability to work onsite.
Required skills
- Meta Ads platform
- Google Ads platform
- TikTok Ads platform
- LinkedIn Campaign Manager
- Programmatic advertising platforms
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TPP eMarketing
Guatemala
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