GTM Manager – Remote (Account‑Based Marketing & AI Automation)
BairesDev · Guatemala
Description du poste
About the role
In this role, you'll be the closest partner our commercial teams have inside Growth Marketing, working daily with US‑based sales and account leaders. This hands‑on individual contributor position blends account‑based campaign execution with building AI‑powered automations that tell sellers exactly when to act, shaping how data and AI drive new deals and account expansion.
Key responsibilities
- Plan and run account‑based campaigns across email, LinkedIn messaging, LinkedIn Ads, and direct mail, coordinated with each account's sales owner.
- Map commercial processes with sales and account teams and build automations (CRM, Clay, n8n/Make/Zapier, LLM steps) that detect account signals and alert sellers.
- Build and maintain target‑account lists, buying committees, and enriched account/contact records in CRM portals.
- Report weekly to commercial leaders on outcomes such as meetings booked, opportunities created, deals accelerated, accounts expanded, and revenue influenced.
- Test new channels and plays beyond the core four—event follow‑up, video, retargeting—and scale the ones that move pipeline.
Required profile
- 2+ years running ABM programs in direct partnership with sales or account management teams.
- 2+ years building automations used by sellers (signal/trigger‑based workflows, data enrichment, lead/account routing).
- 2+ years working with US‑based commercial teams or marketing to US B2B buyers.
- Hands‑on experience executing multi‑channel campaigns across email sequences, LinkedIn messaging, LinkedIn Ads, and direct mail/gifting.
- Daily, hands‑on use of generative AI or LLM tools (Claude preferred; ChatGPT or Gemini accepted) inside automations.
- Native or bilingual proficiency in English.
Required skills
- Clay, n8n, Make, Zapier, HubSpot, Salesforce workflows.
- Claude, ChatGPT, Gemini (LLM tools).
- LinkedIn Ads, LinkedIn messaging, email sequencing.
- Python, JavaScript, SQL (scripting for automations).
What we offer
- 100% remote work from anywhere.
- Excellent compensation in USD or local currency.
- Hardware and software setup for home office.
- Flexible hours – create your own schedule.
- Paid parental leaves, vacations, and holidays.
- Innovative multicultural environment with top‑1% global talent.
- Supportive mentorship, promotions, skill development, and diverse growth opportunities.
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BairesDev
Guatemala
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