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Coordinadora de Mercadeo – Estrategia y Liderazgo

HRM · Guatemala

Mid 16,000 - 18,000 GTQ/mes 🇪🇸 Español
Meta Ads Google Ads CRM Email Marketing

Descripcion del puesto

About the role

The company seeks a Marketing Coordinator to lead the 360° marketing strategy for a portfolio of high‑prestige international fashion brands. You will work onsite in Zona 14, collaborating with cross‑functional teams to drive sales growth and brand positioning.

Key responsibilities

  • Develop and implement comprehensive 360° marketing plans focused on sales increase and brand awareness.
  • Manage digital marketing channels, including Meta Ads, Google Ads, CRM, and email campaigns.
  • Oversee marketing budgets and ensure efficient allocation of resources.
  • Negotiate with agencies, media partners, and suppliers to secure optimal services.
  • Lead and mentor a marketing team, fostering a results‑oriented culture.
  • Analyze KPIs and commercial metrics to measure campaign performance.

Required profile

  • Degree in Marketing, Business Administration or a related field.
  • Minimum 2 years of experience as a Marketing Manager, Coordinator or Leader.
  • Proven experience in fashion retail, beauty retail or premium consumer sectors.
  • Experience managing retail brands and international franchises.
  • Advanced English (interview conducted in English) and a valid work visa.
  • Professional image and willingness to work onsite.

Required skills

  • Digital Marketing
  • Meta Ads
  • Google Ads
  • CRM platforms
  • Email Marketing
  • KPI and metrics analysis

What we offer

  • Leadership of marketing strategy for prestigious international fashion brands.
  • Autonomy to propose and execute impactful initiatives.
  • Dynamic, collaborative, results‑focused work environment.
  • Monday‑Friday schedule with free parking.
  • Exclusive discounts on company brands.
  • Salary range Q16,000 – Q18,000 per month, based on experience.

Questions fréquentes

Le salaire proposé pour ce poste est de 16-18k GTQ par mois. Le détail figure dans l'annonce.
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HRM

Guatemala