Gerente de Mercadeo y Desarrollo de Negocios

About the role

The Marketing and Business Development Manager will lead PIEGATTO’s marketing strategy and business development initiatives, strengthening brand positioning and creating new commercial opportunities in Guatemala and international markets.

Key responsibilities

• Design and execute PIEGATTO’s annual marketing strategy.
• Develop demand‑generation strategies and identify new markets, segments and channels.
• Create and maintain databases of potential clients such as architects, interior designers, developers, hotels, restaurants and high‑end projects.
• Plan and run lead‑generation and prospecting campaigns for Guatemala and abroad.
• Collaborate closely with the Sales Management team to align market needs with commercial objectives.
• Increase traffic and opportunity generation through the showroom, website, social media, events and strategic alliances.
• Manage email‑marketing campaigns and direct communication with sector professionals.
• Administer and develop the CRM system and contact databases.
• Measure campaign effectiveness, analyze metrics (lead generation, web traffic, engagement, conversion, ROI) and report insights.
• Identify trends, new markets and opportunities within design, architecture, hospitality and furniture industries.
• Develop strategic alliances with architects, designers, developers, galleries, distributors and other relevant actors.
• Research and develop international representation and distribution opportunities.
• Support PIEGATTO’s international expansion strategy, including selection and planning of participation in fairs, exhibitions and design events.
• Coordinate communication strategies for new products and collections, overseeing digital campaigns, content, newsletters, catalogs and other materials.

Required profile

• Proven experience leading marketing strategy and business development initiatives.
• Ability to identify markets, segments and potential clients and translate insights into demand‑generation plans.
• Strong collaboration skills with sales leadership to align marketing actions with commercial goals.
• Experience managing CRM systems and large contact databases.
• Analytical mindset with capability to measure and interpret campaign performance metrics.
• Familiarity with the design, architecture, hospitality and high‑end furniture sectors.
• Experience planning and executing participation in international fairs and events.

Required skills

• CRM management
• Email marketing
• Digital campaign management
• Data analysis