Analista de inteligencia empresarial – CRM y BI

About the role

The Business Intelligence Analyst will manage and optimise the regional CRM system, providing data‑driven insights to support strategic decisions and improve sales effectiveness across the region.

Key responsibilities

• Administer and support the Sales Farma CRM in all countries of the region.
• Develop key performance indicators (KPIs) to measure sales team effectiveness.
• Analyse visit productivity, commercial routes and identify improvement opportunities.
• Evaluate medical visit effectiveness and deliver concrete data for decision‑making.
• Conduct targeting and sizing analyses to segment strategic customers and optimise commercial coverage.
• Ensure correct CRM implementation in promotion and sales processes.
• Maintain the quality, reliability and up‑to‑date status of the doctors and client database.
• Manage the loading and updating of quantitative and qualitative information in the system.

Required profile

• Proven experience in Business Intelligence, commercial analysis or similar functions (mandatory).
• University degree in Engineering, Marketing, Business Administration or related fields.

Required skills

• Advanced proficiency with Excel.
• Experience using Power BI.
• Experience using QlikView.
• Familiarity with Salesforce.
• Knowledge of platforms such as Close‑Up and IQVIA.