Analista de Marketing
Identity Guatemala · Mixco
Description du poste
About the role
The Marketing Analyst will support the company's marketing and communication strategy by analysing product portfolios, sales results and promotional attractiveness. The role also assists in creating communication materials for the sales force and social media channels.
Key responsibilities
- Support planning and execution of campaigns, product launches, promotions and incentives.
- Analyse sales performance data by campaign, product, distribution network and channel.
- Prepare reports and generate insights to aid decision‑making.
- Monitor commercial indicators such as sell‑out, distributor productivity and average ticket.
- Create commercial materials including catalogs, flyers and sales tools.
- Track consumer trends and product performance, proposing improvements to strengthen the commercial offer.
- Assist in implementing incentive programmes for distributor networks and ensure clear communication of promotions and launches.
Required profile
- Minimum 1 year of experience in data analysis related to marketing, trade marketing or commercial areas.
- University degree in Marketing, Business Administration, Advertising, Communication or a related field.
- Strong analytical mindset and good communication skills.
- Result‑oriented and able to work effectively in a team.
Required skills
- Proficiency in Microsoft Excel for data analysis.
What we offer
- Salary range Q6,950 – Q7,950, depending on experience.
- Statutory benefits.
- Full‑time schedule from 08:00 to 17:00.
- Work location in Zone 4, Mixco.
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Identity Guatemala
Mixco