Trade Marketing Specialist
Empresa Confidencial · Guatemala
Description du poste
About the role
The Trade Marketing Specialist will design and oversee trade marketing strategies across retail points, events and both existing and potential markets. The role ensures proper brand execution, visibility and shelf presence to strengthen positioning and drive sales targets.
Key responsibilities
- Plan, implement and monitor trade marketing activities in stores and events.
- Ensure correct brand presentation and exhibition to support commercial objectives.
- Track performance indicators, analyse results and propose improvements.
- Collaborate with sales, marketing and cross‑functional teams to align initiatives.
Required profile
- Bachelor’s degree in Marketing, Business Administration or related field.
- Minimum 3 years of experience in trade marketing.
- Proven experience developing and executing commercial strategies.
- Advanced English communication skills.
Required skills
- Advanced proficiency in Microsoft Office, especially Excel for data analysis and reporting.
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Empresa Confidencial
Guatemala
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