Business Consultant – Central America

About the role

The Business Consultant drives volume recovery, market share expansion, and route‑to‑market performance across Central America. This position requires a strong field presence, proactive commercial proposals to bottler executives, and strict point‑of‑sale visibility.

Key responsibilities

• Conduct store audits, route rides, and POS inspections across Traditional and Modern Trade to enforce availability, optimal pricing, and visibility standards.
• Pitch actionable trade initiatives, new product formats, and joint annual volume targets directly to bottler CEOs, GMs, and commercial leaders.
• Onboard high‑potential distribution partners, launch channel‑specific programs, and leverage Nielsen and Licensee data to capitalize on regional growth opportunities.
• Direct trade promotional budgets to maximize ROI, oversee monthly performance reviews, and manage licensing, regulatory, and corporate reporting.

Required profile

• 5+ years of experience in retail or B2B sales; food/beverage industry experience strongly preferred.
• Bachelor’s degree in Business, Marketing, or Commercial Strategy.
• Fluency in Spanish and English (written and verbal).
• Ability to travel up to 60% of the time and reside in Guatemala City.

Required skills

• Advanced Microsoft Office skills.