Especialista de Campañas Digitales
Banco Industrial Guatemala · Guatemala
Job description
About the role
The Digital Campaign Specialist will lead the implementation and monitoring of digital sales strategies to promote product placement. Working closely with cross‑functional teams, you will analyze campaign performance, introduce improvements, and help attract new customers while generating commercial opportunities.
Key responsibilities
- Implement and track digital sales strategies through campaigns, content, and online tools to increase client acquisition.
- Coordinate with relevant departments to analyze campaign data, identify improvement areas, and optimize results.
- Research, evaluate, and pilot new digital sales technologies and platforms, managing implementation projects.
- Prepare detailed reports on leads, conversions, cost per lead, and overall campaign performance to ensure commercial targets are met.
Required profile
- Bachelor's degree in Marketing or Communication Sciences.
- Proven experience executing digital campaigns.
- Familiarity with HubSpot and Google Analytics is desirable.
Required skills
- HubSpot
- Google Analytics
What we offer
- Additional benefits beyond statutory requirements.
- Free life insurance and medical expense coverage.
- Opportunities that support personal and professional growth.
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Published 1 month ago
Expires 2 weeks from now
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Banco Industrial Guatemala
Guatemala
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