Especialista en Generación de Demanda

About the role

We are a technology company looking for a Demand Generation Specialist who can turn marketing strategies into real commercial opportunities. The role focuses on attracting and developing qualified B2B prospects to strengthen our sales pipeline and support sustainable revenue growth.

Key responsibilities

• Design, execute and optimise integrated demand‑generation and B2B positioning strategies using digital campaigns, specialised content and prospect management.
• Create inbound and outbound conversion funnels targeting technical and business decision‑makers such as CTOs, CIOs, IT Directors and CEOs.
• Develop lead‑nurturing automation (email, retargeting) to educate prospects about cloud benefits and keep them engaged.
• Define lead‑scoring criteria together with sales to qualify Marketing Qualified Leads (MQL) into Sales Qualified Leads (SQL).
• Coordinate the production of high‑value technical content (case studies, whitepapers, cloud‑savings calculators, migration guides).
• Organise webinars, live demos and practical workshops that showcase the company’s expertise.
• Manage paid media on LinkedIn Ads and Google Ads, and optimise SEO for cloud, cybersecurity, DevOps and technology‑consulting keywords.
• Align demand‑generation activities with sales teams and technology partners.

Required profile

• Analytical mindset combined with creativity and a strong commercial orientation.
• Passion for converting marketing strategies into qualified commercial opportunities.
• Experience in B2B demand generation, lead nurturing, content creation and digital advertising.
• Ability to collaborate closely with sales and partner teams.

Required skills

• LinkedIn Ads
• Google Ads
• SEO
• Email automation platforms
• Lead scoring methodology