Jefe de Mercadeo Estratégico

About the role

The Strategic Marketing Manager will drive the performance of the marketing department by planning, executing, monitoring, and optimizing commercial strategies and campaigns that boost brand positioning, sales growth, and customer experience in line with the organization’s strategic objectives.

Key responsibilities

• Design and implement an integrated marketing strategy aligned with commercial goals.
• Analyze market trends, competition, and consumer behavior to uncover growth opportunities.
• Develop and supervise advertising and promotional campaigns across traditional and digital media.
• Manage the marketing budget, ensuring efficient resource use and a strong ROI.
• Define, monitor, and analyze KPIs, proposing continuous improvement actions.
• Lead market research, surveys, and trend analyses to support strategic decisions.
• Strengthen brand positioning and recognition.
• Oversee internal and external communication channels, including social media and digital platforms.
• Represent the company to media and external stakeholders when required.
• Promote customer loyalty through initiatives that reflect organizational values.
• Coordinate and supervise the marketing team (Coordinator and Trade Marketing/Design specialist).
• Collaborate with commercial and operations areas to ensure proper execution of marketing strategies.

Required profile

• Minimum 3 years of experience in a Head or Coordinator marketing role.
• Degree in Marketing, Business Administration, Communication, Advertising or a related field.
• Preferred MBA, Master’s in Marketing or Commercial Management.
• Proven experience in strategic planning, branding, campaign management, trade marketing, market analysis, budget control, KPI tracking, business intelligence, customer experience, and e‑commerce.

Required skills

• Business Intelligence
• E‑commerce
• Customer Experience

What we offer

• Salary range Q12,000 – Q15,000 per month.
• Statutory benefits.
• Additional discounts at supermarkets.
• Work schedule: Monday‑Thursday 7:30 am‑5:30 pm, Friday 7:30 am‑4:30 pm.