Senior Marketing Manager

About the role

indrive is looking for a highly motivated Senior Marketing Manager to join its team in Guatemala. The role plays a key part in shaping the brand's presence and growing the business in Central America. CVs submitted in Spanish will not be considered.

Key responsibilities

• Own the KPIs for passenger acquisition and retention
• Lead a matrix-structured marketing team and work with Business Development, Marketplace Efficiency, Driver Operations and Product
• Prepare the annual marketing plan for the country, analysing digital performance, media and car branding strategies to optimise the marketing mix
• Manage country marketing budget processes
• Generate hypotheses and run tests to drive growth hacking initiatives
• Position the brand according to local insights and global brand guidelines
• Oversee the creation of culturally relevant creatives across all marketing channels
• Identify and nurture partnerships aligned with marketing objectives
• Carry out market and audience research

Required profile

• 7+ years of digital consumer marketing experience in a global company, 3+ years in a similar role
• Experience leading multi-cultural teams, preferably in a matrix structure with influence through leadership skills
• Experience working with a mobile product, preferably ride-hailing or a similar tech industry
• Proven track record of delivering several marketing projects in a fast-paced environment
• Fluent English and Spanish

Required skills

• Project management, including agency management and hands-on task involvement when needed
• Ability to develop market insights and marketing strategy and analyse campaign effectiveness
• Strong data and analytical skills

What we offer

• A competitive salary
• Opportunities for advancement and upward mobility within the organisation
• A collaborative, supportive environment that encourages new ideas
• The chance to grow your skills and experience as the company expands