Head of Customer and Solutions Marketing (Remote)
BairesDev · Guatemala
Descripcion del puesto
About the role
As the Head of Customer and Solutions Marketing you will build and lead a new Customer Marketing function from the ground up, reporting directly to the CMO. You will turn the existing client base and sales collateral into a growth engine while overseeing an experienced team across product marketing, sales collateral, and customer events.
Key responsibilities
- Own product marketing, define positioning and messaging for service lines and new offerings, and maintain competitive intelligence.
- Lead the Sales Collateral and Copywriting teams, set briefing and quality standards, and deliver pitch decks, case studies, one‑pagers and proposals used by Sales.
- Lead Customer Marketing and Events, creating upsell and cross‑sell campaigns, executive events, client references and advocacy programs with revenue targets.
- Build the new function by hiring, defining KPIs such as collateral adoption, influenced pipeline and revenue from existing accounts, and report results to the CMO.
- Partner with Sales leadership to identify win‑rate gaps by segment and close them through messaging, collateral and enablement.
Required profile
- 8+ years of B2B marketing experience, including at least 4 years in a leadership role.
- 3+ years as a Product Marketing Manager or Director, responsible for positioning, messaging and launches.
- Bachelor’s degree in Marketing, Business, Communications, Economics or Engineering.
- Proven experience in customer marketing, upsell/cross‑sell campaigns, client case studies, events, webinars and ABM for existing accounts.
- Strong copy‑management skills, including briefing, editing and quality control of B2B content.
What we offer
- 100 % remote work from anywhere.
- Competitive compensation paid in USD or local currency.
- Hardware and software provided for home office.
- Flexible hours and the ability to create your own schedule.
- Paid parental leave, vacation and holidays.
- Innovative, multicultural environment with the world’s top 1 % tech talent.
- Mentorship, promotion pathways, skill‑development programs and diverse growth opportunities.
Questions fréquentes
Por que reporta esta oferta?
Explorar más
Salarios, guías y búsquedas en Guatemala.
Salarios por profesión
Postula en 30 segundos
Ingresa tu email para postular. Se creara una cuenta automaticamente.
Al continuar, aceptas nuestras condiciones de uso.
Ya tienes cuenta? Iniciar sesion
¿Una pregunta sobre esta oferta?
Hágala aquí: recibirá el resumen completo por correo, de inmediato.
Publicado hace 1 semana
Expira en 1 mes
24 vistas · 0 interested
Aumenta tus posibilidades
Sube tu CV: te propondremos las ofertas que coinciden con tu perfil.
Analizando tu CV...
BairesDev
Guatemala
Ofertas relacionadas
-
PeYa Markets Intern
Delivery Hero Guatemala -
Planner Estratégico/a – Agencia Creativa
LHH Guatemala -
Especialista de Medios Digitales y Performance
Universidad del Valle de Guatemala Guatemala -
Digital Marketing Project Manager – Remote
Blacksmith Agency San Miguel Petapa -
Analista Estrategia Digital
BAC Guatemala