Head of Customer and Solutions Marketing (Remote)
BairesDev · Guatemala
Description du poste
About the role
As the Head of Customer and Solutions Marketing you will build and lead a new Customer Marketing function from the ground up, reporting directly to the CMO. You will turn the existing client base and sales collateral into a growth engine while overseeing an experienced team across product marketing, sales collateral, and customer events.
Key responsibilities
- Own product marketing, define positioning and messaging for service lines and new offerings, and maintain competitive intelligence.
- Lead the Sales Collateral and Copywriting teams, set briefing and quality standards, and deliver pitch decks, case studies, one‑pagers and proposals used by Sales.
- Lead Customer Marketing and Events, creating upsell and cross‑sell campaigns, executive events, client references and advocacy programs with revenue targets.
- Build the new function by hiring, defining KPIs such as collateral adoption, influenced pipeline and revenue from existing accounts, and report results to the CMO.
- Partner with Sales leadership to identify win‑rate gaps by segment and close them through messaging, collateral and enablement.
Required profile
- 8+ years of B2B marketing experience, including at least 4 years in a leadership role.
- 3+ years as a Product Marketing Manager or Director, responsible for positioning, messaging and launches.
- Bachelor’s degree in Marketing, Business, Communications, Economics or Engineering.
- Proven experience in customer marketing, upsell/cross‑sell campaigns, client case studies, events, webinars and ABM for existing accounts.
- Strong copy‑management skills, including briefing, editing and quality control of B2B content.
What we offer
- 100 % remote work from anywhere.
- Competitive compensation paid in USD or local currency.
- Hardware and software provided for home office.
- Flexible hours and the ability to create your own schedule.
- Paid parental leave, vacation and holidays.
- Innovative, multicultural environment with the world’s top 1 % tech talent.
- Mentorship, promotion pathways, skill‑development programs and diverse growth opportunities.
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BairesDev
Guatemala
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