Planner Digital Sr

About the role

The Senior Digital Planner will design, coordinate and optimise digital media strategies that align with client business and communication goals. You will ensure proper investment distribution, analyse results and provide strategic recommendations to maximise campaign performance.

Key responsibilities

• Design digital media plans based on brand objectives, audience, budget and KPIs.
• Develop paid media strategies across Google Ads, Meta Ads, LinkedIn, TikTok, programmatic and other relevant platforms.
• Analyse market data, audience behaviour and digital trends to generate strategic insights.
• Prepare forecasts, budgets, flowcharts and allocate investment per channel.
• Monitor campaign performance and propose data‑driven optimisations.
• Collaborate with internal operations, trading, analytics, creative and account teams to ensure flawless execution.
• Present plans, results and recommendations to clients in a clear, strategic manner.
• Maintain close client relationships, identify growth opportunities and drive continuous improvement.
• Produce periodic reports with actionable insights for decision‑making.
• Manage multiple accounts and projects simultaneously while meeting deadlines.

Required profile

• Bachelor’s degree in Marketing, Advertising, Communication, Business Administration, Industrial Engineering or related fields.
• 2–4 years of proven experience in digital media planning.
• Background in media agencies, advertising firms or digital marketing departments.

Required skills

• Google Ads
• Meta Ads (Facebook/Instagram)
• LinkedIn Ads
• TikTok Ads
• Programmatic advertising platforms