Senior Manager Ecommerce

About the role

The Senior Manager Ecommerce will own the online pharmacy business, driving conversion and order volume through a data‑driven, customer‑centric approach. This role requires deep commercial insight and expertise in optimizing the digital purchase funnel.

Key responsibilities

• Define the strategy, roadmap and performance goals for the online pharmacy, with a focus on conversion and order volume.
• Design and continuously optimize the full purchase funnel – search, navigation, product detail, cart, checkout and confirmation.
• Establish catalog architecture, taxonomy and presentation rules, including generic equivalents and product groupings.
• Lead a continuous conversion‑optimization program: hypothesis generation, A/B/multivariate testing, measurement and iteration.
• Set promotional pricing, discounts and digital merchandising in coordination with commercial teams.
• Collaborate with the Last‑Mile Delivery Manager to ensure delivery promises are realistic and fulfilled.
• Coordinate with the contact centre to align phone orders with the online catalog, pricing and rules.
• Guarantee regulatory compliance for online medication sales together with the responsible pharmacist.
• Define and implement e‑commerce analytics to monitor performance.

Required profile

• Bachelor’s degree in Engineering, Business Administration, Marketing, Economics or a related field.
• 5‑7 years of e‑commerce experience, including at least 3 years in product, conversion or platform management.
• Proven track record of improving conversion rates for a high‑volume online store.
• Experience managing extensive digital catalogs – taxonomy, attributes, internal search and merchandising.
• Hands‑on experience with e‑commerce operations: order processing, inventory, payment methods and delivery logistics.

Required skills

• Conversion‑optimization techniques: funnel analysis, heatmaps, session recordings, A/B and multivariate testing.
• Deep knowledge of e‑commerce platforms and their catalog, pricing, promotion and checkout logic.
• Online payment integration: cards, bank transfers, digital wallets, decline handling and fraud prevention.
• E‑commerce analytics: conversion rate, average order value, cart abandonment, repeat purchase and customer‑lifetime value.
• Agile methodology experience and collaboration with development squads.
• Understanding of last‑mile logistics and its impact on the buying experience.