Jefe de Mercadeo

About the role

The Marketing Manager will ensure the achievement of key performance indicators for the marketing department by planning, executing, monitoring, and optimizing commercial strategies and campaigns that boost brand positioning, sales growth, and customer experience.

Key responsibilities

• Design and implement an integrated marketing strategy aligned with commercial objectives.
• Analyze market trends, competition, and consumer behavior to identify growth opportunities.
• Develop and oversee advertising and promotional campaigns across traditional and digital media.
• Manage the marketing budget, ensuring efficient resource use and a strong return on investment.
• Define, monitor, and analyze KPIs, proposing continuous improvement actions.
• Lead market research, surveys, and trend analyses to support strategic decisions.
• Strengthen brand positioning and recognition through targeted initiatives.
• Coordinate internal and external communication channels, including social media and digital platforms.
• Represent the company publicly with media and other stakeholders when required.
• Drive customer loyalty by integrating organizational values and culture.
• Supervise the marketing team, including a coordinator and specialists in trade marketing and design.
• Collaborate with commercial and operations areas to ensure proper execution of marketing strategies.

Required profile

• Minimum three years of experience in a marketing head or coordinator role.
• Degree in Marketing, Business Administration, Communication, Advertising, or a related field.
• Preferred MBA, Master’s in Marketing, or Commercial Management.
• Proven experience in strategic marketing planning, branding, campaign management, trade marketing, market analysis, budget control, KPI tracking, business intelligence, customer experience, and e‑commerce.

Required skills

What we offer

• Salary range Q12,000 – Q15,000 per month.
• Statutory benefits.
• Additional discounts at supermarkets.
• Work schedule: Monday‑Thursday 7:30 am‑5:30 pm, Friday 7:30 am‑4:30 pm.