Coordinadora de Mercadeo – Estrategia y Liderazgo
HRM · Guatemala
Description du poste
About the role
The company seeks a Marketing Coordinator to lead the 360° marketing strategy for a portfolio of high‑prestige international fashion brands. You will work onsite in Zona 14, collaborating with cross‑functional teams to drive sales growth and brand positioning.
Key responsibilities
- Develop and implement comprehensive 360° marketing plans focused on sales increase and brand awareness.
- Manage digital marketing channels, including Meta Ads, Google Ads, CRM, and email campaigns.
- Oversee marketing budgets and ensure efficient allocation of resources.
- Negotiate with agencies, media partners, and suppliers to secure optimal services.
- Lead and mentor a marketing team, fostering a results‑oriented culture.
- Analyze KPIs and commercial metrics to measure campaign performance.
Required profile
- Degree in Marketing, Business Administration or a related field.
- Minimum 2 years of experience as a Marketing Manager, Coordinator or Leader.
- Proven experience in fashion retail, beauty retail or premium consumer sectors.
- Experience managing retail brands and international franchises.
- Advanced English (interview conducted in English) and a valid work visa.
- Professional image and willingness to work onsite.
Required skills
- Digital Marketing
- Meta Ads
- Google Ads
- CRM platforms
- Email Marketing
- KPI and metrics analysis
What we offer
- Leadership of marketing strategy for prestigious international fashion brands.
- Autonomy to propose and execute impactful initiatives.
- Dynamic, collaborative, results‑focused work environment.
- Monday‑Friday schedule with free parking.
- Exclusive discounts on company brands.
- Salary range Q16,000 – Q18,000 per month, based on experience.
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