AI Google Ads Digital Practitioner

About the role

We are looking for an AI Google Ads Digital Practitioner to evaluate and improve advertising experiences across Google’s ecosystem. You will use your expertise in Google Ads to assess ad relevance, quality, and effectiveness, helping to refine AI‑driven advertising systems and enhance user satisfaction.

Key responsibilities

• Evaluate the relevance and effectiveness of ads against user search queries, keywords, and intent.
• Analyze relationships between search terms, ad creatives, landing pages, and user behavior.
• Apply Google Ads best practices and advertising principles to assess ad quality.
• Conduct research to validate alignment of ads with user needs and expectations.
• Provide clear, actionable feedback to improve AI‑powered advertising systems.
• Participate in calibration sessions, consensus discussions, and quality reviews.
• Stay updated on Google Ads platform changes, digital advertising trends, and industry best practices.

Required profile

• English proficiency at B2 level or higher.
• Bachelor’s degree in Marketing or equivalent certifications on the Google Ads platform (Search, Display, Measurement, GA4, etc.).
• At least 1 year of hands‑on experience managing, optimizing, or consulting on Google Ads campaigns.
• Experience in digital marketing agencies, performance marketing teams, or paid media environments.
• Background in quality assurance, content evaluation, or AI data annotation projects is a plus.

Required skills

• Google Ads
• Google Analytics 4