Senior Media Planner – Programmatic & Retail Media

About the role

We are seeking an experienced Senior Media Specialist to lead end‑to‑end digital advertising operations across programmatic, retail media, video, CTV and social platforms. The role combines deep AdTech knowledge with hands‑on campaign execution and client‑facing delivery.

Key responsibilities

• Manage complex digital advertising campaigns from planning, trafficking and launch through optimization, reporting and performance analysis.
• Identify and implement automation, AI‑driven solutions and process enhancements to improve campaign performance.
• Collaborate with cross‑functional teams, technology partners and stakeholders to deliver measurable business outcomes.

Required profile

• 8+ years of experience in Ad Operations, AdTech, Digital Media or Revenue Operations.
• Strong understanding of DSPs, programmatic advertising, retail media, ad exchanges and the digital advertising ecosystem.
• Hands‑on experience with campaign setup, QA, launch, optimization and reporting.
• Excellent stakeholder management, communication and project prioritisation skills.

Required skills

• Proficiency with platforms such as DV360, Google Ad Manager, Campaign Manager 360, The Trade Desk, Meta Ads Manager, YouTube and CTV platforms.
• Expertise in advertising metrics including ROAS, CTR, impressions, pacing, delivery and audience performance.
• Experience leveraging AI, automation and process‑improvement methodologies to optimise campaign delivery.